Friday, March 20, 2009

Honda aims to sell 6,000 new Civics

HONDA Malaysia Sdn Bhd is targeting to sell 6,000 units of its new Honda Civic this year, its chief executive officer and managing director Atsushi Fujimoto said today.

"Sales of the new Honda Civic will contribute to our initial total sales target of 35,000 units of vehicles this year," he told reporters after the launch of new Civic which has undergone a facelift in Malaysia.

The total sales target is a 14 per cent increase compared to last year's volume, and will be around nine per cent of the total industry volume this year.

"Despite the gloomly economic outlook, Honda Malaysia is still in a good position to achieve our total sales target this year," said Fujimoto.

The company has sold more than 6,500 units of cars for the first two months of this year, up 50 per cent compared to the same period in 2008. Honda Malaysia also expects to sell 300 units of its Civic Hybrid this year, having already received 50 bookings before the launch.

Fujimoto also said that Honda Malaysia will see a change of management later this year with his transfer to Honda Thailand as managing director. He will be succeeded by Toru Takahashi.

Featuring a redesigned grille and bumper, the new 8th generation Honda Civic comes with a sportier appearance and better air ventilation.

The 1.8L variant is priced at RM114,980 (on the road) while the Civic 2.0 Land Civic Hybrid will be sold at RM129,980 each. - Bernama